Reach the trendiest online community in the world.

Founded in 2008, LOOKBOOK.nu is the original, user-generated & community-curated gallery showcasing do-it-yourself fashion photography from everyday people, everywhere. Today, LOOKBOOK.nu is the preeminent online street style community where trendsetters connect and inspire each other with their own creations. LOOKBOOK.nu is constantly growing and reaches a large, influential audience of tastemakers unseen by any other site, blog or magazine.

The viral capability of LOOKBOOK.nu removes the middle man, offering something print fashion magazines still find challenging: bringing fashion from the runway to the real-world.

— Metro News, Style Bloggers Bring Fashion to the Masses

The LOOKBOOK.nu community, its content and its members have garnered the attention of numerous publications around the world including InStyle, Lucky, Vogue Japan & Germany, Glamour France, Elle Belgium & China, Cosmopolitan Italy, BlackBook, The LA Times, OC Weekly, The Chicago Tribune, The Atlantic, The London Evening Standard, and more.

Current Traffic:

• Over 3.5 million unique visitors per month
• Over 70 million page views per month
• Over 200,000 total registered members

Audience Statistics:

• Female: 80% female
• Young: 66% between 18 and 34, 33% between 12 and 17, avg. age 20 yrs. old
• Connected: 50% of members run their own blog or personal website
• Engaged: Avg. 8 pages per visit and 7:57 avg. time on site
• Creative: Top occupations include students (college, fashion, architecture, art, design, photography, etc.), photographers, fashion designers, graphic designers, bloggers, models, musicians, and stylists

Weekly or Monthly Sponsorship Opportunities

• 125 x 125 Sponsor Buttons
• Extremely affordable eCPM for a targeted female fashion audience
• Ideal for smaller companies and independent designers

CPM Ad Units & Custom Integrations

• 728 x 90 Leaderboards
• 300 x 250 Medium Rectangles
• 160 x 600 Wide Skyscrapers
• 728 x 220 Homepage Billboard
• 300 x 250 Mid-Content Advertorial (includes a title, 250 characters of copy and up to 5 text links)
• Sponsored LB Contests
• Homepage Roadblocks
• Ideal for premium brands & ad agencies

Please contact our ad sales team for our latest media kit, requests-for-proposal, or any other inquiries. We are happy to develop a customized, geo-targeted program that meets your marketing objectives.

Buy Self-Serve Advertising Directly on LOOKBOOK.nu

Want to buy advertising directly on LOOKBOOK.nu? Please visit our sales page on isocket, where you can review pricing and availability for our self-serve-enabled ad zones, place an order, and manage your campaign directly.

To purchase self-service advertising through isocket:

1. Pick the ad inventory you wish to purchase. For example, our LOOKBOOK.nu 125×125 Monthly Sponsorship.
2. Check date availability.
3. Place your order: register, pay, upload your creative.

NOTE: Only a limited selection of ad zones are currently available via self-serve advertising. For more customized/targeted campaigns please email us via our contact form.

Buy ads now »

You'll be in Good Company

Past LOOKBOOK.nu advertisers include H&M, Levi's, Gap, DKNY Jeans, Forever21, Sebastian, J. Crew, American Apparel, Nike, JC Penney, Nixon, Skull Candy, Diesel, Armani Exchange, AllSaints, American Express, Sony, Nissan, Samsung, and many others.

Have any questions? Don't hesitate to contact our ad sales team using this contact form.