Everlane
I stumbled on this new brand, Everlane. Sounds like a cool concept for a site. By having the store online only, they can cut down costs so it's less expensive (according to them) than what you'd get from "traditional" retail businesses. This is quoted from their site that kind of explains their business plan:

"Everlane produces the finest accessories, basics and essentials and sells them for prices far below traditional retail

It's an industry fact: Your $120 designer shirt sells for 8 times what it cost to make. But it doesn't have to. We've set out to challenge conventions and build a new retail model.

— No physical stores
— No middlemen taking their cut
— No crazy brand markups

Just a new collection of our own luxury essentials launched each month. And everything under $100. No exceptions."


I just wanted to see what anyone else thinks about it or if anyone else really knew much about it. I ordered a shirt to see what I think.